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The News 1490 has been serving Prescott and the surrounding area for years, providing news and other programming to the rapidly-growing area since before World War II.

KYCA was part of the Arizona Radio Network and owned by KTAR radio in Phoenix. The station was acquired by Southwest Broadcasting in 1970. The station is currently owned and operated by Prescott Broadcasting LLC.


KYCA, an affiliate of Town Hall News and Westwood One, has been a leader from day one in local, state and national news and sports coverage for the Prescott area.

KYCA began the transition to full-time news-talk radio with the premiere of The Rush Limbaugh Show in 1988 (KYCA was one of the original affiliates of Rush’s show.) KYCA continues their top rated talk line up which includes such notable hosts as Dan Bongino, Sean Hannity, Bill O'Reilly, Chris Plante and many more.

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